Voidcon Decking Systems is a 100% South African Product. Conceptualised and developed by Voidcon founder Andries Botha, the product hit the market in 2004, and has seen steady growth throughout Southern Africa. At conception, Voidcon focused primarily on the residential housing market, but as the company came into being the residential market went into decline and Voidcon branched out into the commercial and industrial sectors. We now service all three and have never looked back. Initially the manufacture/production of the Voidcon System was outsourced but early in 2011 Voidcon took control of its own production processes and now offers a ‘drawing-board to end-product’ full house service.

Company Profile

VOIDCON is a unique, innovative product – a permanent formwork system that was introduced to the market in 2004 by its creator, South African, Andries Botha. (Patent No: 2006/6541). This system is 100% South African, designed and conceptualised by Andries to meet the needs of a changing market at a time when the global financial crisis was being felt in all industries and continents. The system is therefore lighter, cost effective and more environmentally friendly than any other conventional concrete slab.

Voidcon came into being because Andries realized, whilst working in construction that there was a need for a more efficient and effective slab system than what the market had to offer. Its key features from an overall project perspective are: Design Flexibility, Cost Efficacy, Lightweight yet offering the same strength and durability of a slab structure. The concrete and steel combination provides the strength and stability – while the concrete is strong on compression, steel is strong on tension. The end result is the profile and concrete forming an indestructible bond thus providing exceptional composite action.

Due to its simplicity and user friendly method, there is also a local economy knock-on-effect as local day labour can be easily trained and used from the area where the system is being used. Since coming into existence as a company, Voidcon has had a presence throughout South Africa through with Vendors in each province. Initially focused on the residential housing market, in the first seven year of its existence, Voidcon expanded substantially into the commercial and industrial sectors. In 2012 Voidcon also started making inroads into the African continent. We have an established vendor in Namibia and Botswana came online this year (2013) and we are currently working on projects in 2 other African countries. South African construction companies have used our system in other countries on the continent. Not afraid to be proudly South African, Voidcon currently operates with nine Vendors in South Africa, besides the Vendors in Namibia and Botswana. This ensures that expertise and service is made accessible throughout the country.

Business Model

Voidcon utilises a Licensor / Licensee system, similar in application to the Franchise system. The Model operates in the following manner:

    1. In South Africa

      With the exception of the Gauteng Province – the country is subdivided into geographical business nodes. These are sold as trading Licenses to entrepreneurs who have identified the marketability and usefulness of the system. Each License is renewable after every 5 years based on certain measurable criteria. Upon purchasing the license, the Licensee undergoes rigorous training to get them up to speed to start operating. The licensee cannot under any circumstances sell or promote a competitive product and are expected to not only sell but provide the relevant technical support of the Voidcon Decking System within their demarcated areas. The Gauteng province falls under the ambit of Voidpro Manufacturing (Pty) Ltd thus serviced by the office / manufacturing plant in Gauteng.

    2. Internationally

      The methodology employed within South Africa is shared in this instance and always taking into account market / regional sensitivities. A Master License Agreement is sold to a country. The agreement is exactly as the same the one in South Africa with one exception: – as a Master License holder, the individual can replicate the S.A. model by breaking down the respective country’s into business nodes thus making them a Licensor in their respective country.

    3. Positioning & Competition

      A conscious decision was taken in terms of positioning Voidcon System directly with the best of what is on offer within the decking industry. What sets us apart from the competition is our national reach and availability due to the Licensees – thus affording clients to have access to expertise in their region. This, coupled with the lightweight nature of the product thus allowing for bigger areas to be transportable and a lot faster than the competition.

Consumer Market

There markets for Voidcon product can be defined in the following manner: – Primary and Secondary.

          Primary Market Subdivided as follows:

    1. Construction Engineers

      This segment is what takes the Architects design and makes it structurally viable. They go as far as specifying which structural products to be used. With your product specified, a supplier has the best chance of having their products used during the construction phase.

    2. Architects

      Product features make Voidcon ideal for the design phase – the flexibility is such that Architects can utilise the features as part of the design.

    3. Quantity Surveyors

      Known as the Auditors in the industry, they look after the expenses side of construction. This is an area that Voidcon System competes very strongly and offers overall saving.

    4. Construction Companies

      We sell them convenience – the product is very easy to use and eliminates a lot of clatter within the process; ensures ease of use; save on mechanisation; has job creation element depending on application.

    5. Property developers

      They’re the client primarily – we sell cost savings; convenience and as client, the aim is to have them to at least look at the system.

Secondary Market:

    1. Government departments

      Provincial Public Works
      New schools country wide and maintenance and retrofitting of current structures.
      FET colleges – a definite increase in this sector
      Hospitals – new and existing that are being expanded

    2. National Public Works

      Police Stations
      Magistrate Courts
      Offices of Home affairs et al
      Agricultural Infrastructure
      Environmental Affairs

    3. Other state owned enterprises

      DTI developments
      Coega developments